Advertising

That Builds Brands

If your advertising isn't memorable, what good is it?

Publix Super Markets

A picture of a mother and daughter in a food store. Mom is pointing to something in the cooler.

Integrated advertising campaign for Publix Super Markets, a premier retailer in the Southeast USA.

Publix web page for their Build Your Own Bogo promotion. Header designed by Glenn Gemmell
Image of a Publix Build your own Bogo floor standing display designed by Glenn Gemmell
Photo of the back personalized side of a Publix build your own Bobo 6x9 direct mail postcard.
Image of a Publix build your own Bogo rack isle card
Photo of the front side of a Publix build your own Bobo 6x9 direct mail postcard.

Publix Build Your Own BOGO Retail Point of Purchase and Advertising

  • Shelf danglers reinforced the promotion

  • The 4-sided, free-standing display showcased different items on each side.
    It was positioned near the store entrance.

  • Direct mail 6x9 postcard

  • Mix and match web page headers

495 ExpressLanes

The advertising promoted an end of
Washington DC gridlock

495 ExpressLanes, Unlock gridlock poster hanging in Tysons Center Mall. Glenn Gemmell Art Director & Designer, Rebecca Flora writer.
ExpressLanes ad - Exit the gridlock Enter the Express Lanes. Glenn Gemmell Art Director & Designer,  Rebecca Flora writer.

The 495 Express Lanes offer a toll road option, allowing drivers to bypass the typical traffic congestion in the area. The campaign showcased trucks stuck in Washington traffic, featuring eye-catching messages and graphics.

The marketing materials included:
• Truck Wraps • Advertisements • Direct Mail • Mall Displays • Point-of-Purchase Signage
• Web Pages and Headers • Social Media Posts • Radio Ads

Laramie Western Ware Logo - Designed by Glenn Gemmell
Woman walking a horse on a mountain top. Larime clothing ad designed by Glenn Gemmell
Coyboy on horse back with rope chasing cattle on a dusty grass filled knoll. Larime clothing ad designed by Glenn Gemmell
Blank white background

Launching Sahale
Healthy Snack Brand

This brand was new and had never been available in this Western market. With the area being popular with people who love the outdoors, this protein-rich food was great for hikers and climbers.

Glenn, Creative Director, Designer, and Writer

Person with a backpack standing on a mountain peak, looking at a scenic view of mountains under a cloudy sky, with the text 'Beyond Ordinary!' and images of Sahale Snacks products.

Reef Works

ReefWorks makes large-scale aquariums
for companies and wealthy individuals.

Notice how I captured the essence of their products
and turned it into a customer-focused marketing piece.
And, producing extraordinary, eye-catching awareness.

All with a truck wrap
showing a 4-sided aquarium.

Wow! An aquarium on wheels.
Imagine this coming down the street!

Truck wrap turning a box truck into a 4 sided aquarium. An aquarium was photographed on all 4 sides and was applied to the truck. Making the truck seem to be carrying a huge aquarium.

Commuter Ads For NASA

Creative Director, Art Director, Writer, Susan Daugherty
Target Market: kids in school who have a science focus.

Tagline
NASA. Where science fiction comes true.

McCormick Grill Mates recipe ad. - Glenn Gemmell Creative & Art Director, www.glenngemmell.com