Advertising Creative
That Builds Brands
If your advertising and branding aren’t memorable, and don’t
outshine the competition, what good are they?
That’s why Glenn and his team create innovative advertising and graphic design pieces for in-house corporate marketing departments, PR firms, and advertising agencies!
They help marketers build brands by combining creativity with strategy, ensuring impactful communication across all platforms.
Their proven expertise drives engagement and fosters lasting connections with local, national, and international audiences.
495 ExpressLanes
The advertising promoted an end of
Washington DC gridlock
The 495 Express Lanes provide a toll road option that enables drivers to avoid the common traffic headaches in the area.
The campaign featured trucks caught in Washington traffic, displaying these memorable messages and graphics.
Ads
Direct Mail
Mall Displays
Truck Wraps
Point-Of-Purchase
Web Pages and Headers
Social Media
Radio
When introducing your brand.
Say it simply and directly, while speaking to the hearts and minds of your customers.
Publix Super Markets
Integrated advertising campaign for Publix Super Markets, a premier retailer in the Southeast USA.
The campaigns consisted of direct mail postcards, newspaper ads, in-store displays, point-of-purchase pieces, web headers, and web pages.
Publix Marketing Pieces
Shown (top to bottom)
Mix and match web page headers
Build Your Own BOGO free-standing display
Shelf dangler
Direct mail 6x9 postcard
Laramie
Western Ware
Magazine ad, logo mark,
and branding package
May, 2025
Woodmans Markets
Magazine ad and web page
Writer & Designer — Glenn Gemmell
Commute Arlington VA
Ad Campaign
Creative Director, Art Director, Writer, Glenn Gemmell
Launching Sahale
Healthy Snack Brand
This brand was new and had never been available in this Western market. With the area being popular with people who love the outdoors, this protein-rich food was great for hikers and climbers.
Creative Director, Designer, and Writer
Glenn Gemmell
Reef Works
ReefWorks makes large-scale aquariums
for companies and wealthy individuals.
Notice how I captured the essence of their products
and turned it into a customer-focused marketing piece.
And, producing extraordinary, eye-catching awareness.
All with a truck wrap
showing a 4-sided aquarium.
Wow! An aquarium on wheels.
Imagine this coming down the street!
iDirect
iDirect’s advertising is central to our overall marketing strategy.
We need to project a significant presence to our global market with a limited budget.
We’ve worked with Glenn Gemmell since we relaunched our marketing campaign.
Gemmell has continuously generated results for our company that translate to sales.
It is the one creative group that clearly understands our value proposition
and can demonstrate it in a variety of media.
Jon Douglas, Marketing Director
What People Are Saying
“The JW Hart ad is the best-performing ad in HH’s history. It generated more calls, inquiries, and more awareness than any previous ad. It has established Double-H in the Rodeo market.”
“I wanted to thank you for the extremely professional job you and your staff did in producing the Art Market Report newsletter for our firm. We have actually sold a very expensive artwork as a direct result of the newsletter.”
“The ‘Before And After’ ad was a big success. I received a call from the doctors in Florida asking me to pull the insertion, their phone was ringing off the hook and overloaded the switchboard.”
“The Wellcraft corporate product catalog is working very well. This is the first time in the company’s history that we have had this level of sales. And we’ve been at that level for the last 5 months.”
Advertising That Sizzles
1/4 Page magazine ad for McCormick Grill Mates